Our Story

At Float & Feel, we believe soft things can be strong, weird can be beautiful, and healing can be funny.
Born from a need to cope creatively, we created this space for the sensitive, the neurospicy, the introverted, and the emotionally exhausted. You know, the ones who need a hoodie that says “I’m not okay, and that’s ”okay”—and a candle that quietly agrees.

Every product in our store is designed to bring a little lightness to the heavy. From funny axolotl quotes to comforting candles, we mix emotional honesty with humor to help you float through hard days and feel a little more you.

Our Mission

To create comforting, funny, emotionally honest products that help you:

• Laugh a little, even when you’re tired of pretending you’re fine
• Cope out loud, without shame
• Feel seen, whether you're a soft introvert, an anxious creative, or a quiet weirdo just trying to heal

We believe in using fashion, words, and design as tools for connection—and survival.

Our Values

Authenticity
We tell the truth—even if it’s awkward, sarcastic, or deeply emotional.

Creative Coping
Healing isn’t one-size-fits-all. We create products that give you permission to be weird, soft, and honest.

Sustainability
We work with ethical print-on-demand partners to avoid waste and overproduction. Comfort shouldn’t come at the planet’s expense.

Mental Health First
Our designs are built around emotional wellness. We speak to the moments most brands ignore—anxiety, burnout, introversion, and that delightful middle ground between laughing and crying.

Why Choose Us?

• You’re tired of generic merch that doesn’t reflect what you actually feel inside
• You want to wear or gift something that says, “I'm weird, but also cute, and just barely holding it together.”
• You care about comfort, design, and emotional connection
• You love a good quote that hits too hard to not screenshot
• You’re building a life that prioritizes peace, humor, and healing

Whether it’s a hoodie, tank, candle, or crewneck—Float & Feel is more than a product. It’s a quiet hug, a funny thought, and a soft rebellion against pretending to be okay.

 Float gently. Feel deeply. Cope loudly.

Welcome to your new favorite coping mechanism.